NASCAR beats Indy again in ratings, but margin slips

NASCAR beats Indy again in ratings, but margin slips

Industry

NASCAR beats Indy again in ratings, but margin slips

Last weekend’s Coca-Cola 600 at Charlotte posted a 4.1 rating, representing 7.0 million viewers on FOX, according to national figures released by Nielsen, edging the Indianapolis 500 on ABC. However, while NASCAR’s rating was down from last year (4.3) for its Memorial Day weekend race, Indy scored an increase. In fact, the final national rating for the “500” actually rose slightly from the overnight figure after smaller markets were counted – unusual for the IndyCar Series.

ABC’s telecast earned a 3.9 rating, averaging 6.2m viewers. Both were up from last year’s telecast, which earned a 3.7 rating and averaged 5,735,000 viewers. Although NASCAR’s numbers were down 5% from 2013, the “600” was still the most-watched sports telecast of the weekend.

Meanwhile, NBC’s telecast of the Monaco Grand Prix – the second year F1’s prestigious race has aired on the broadcast network – was down slightly from last year. Last Sunday’s telecast earned a 0.9 final rating and 1.3 million viewers, down from a 1.0/1.5m in 2013. On the other hand, that still represents a 204% increase in audience from the 2012 Monaco GP on the now-defunct SPEED Channel, which registered just 427,000 viewers.

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