Tire Rack founder Peter Veldman passes away

Tire Rack founder Peter Veldman passes away


Tire Rack founder Peter Veldman passes away


Peter Veldman, founder of online tire and wheel sales giant The Tire Rack – an enthusiastic supporter of grassroots motorsports – passed away Monday morning at the age of 87.

The South Bend, Ind.-based company was founded as a retail tire store in 1979 by Veldman and his son-in-law Mike Joines. After three years, the company shifted, adding a mail-order operation. That business took off, and by 1990, The Tire Rack closed its retail store to focus entirely to mail order and eventually online tire and wheel sales.

Today, the company that he founded is the world’s largest online tire and wheel seller, with five warehouses around the U.S.

Veldman, who was inducted into the Tire Industry Hall of Fame in 2012, was skeptical when first approached with the idea of creating a mail-order tire company. Today, the company’s website has over 50 million viewers annually, more than any other tire company and more than most automakers.

In lieu of flowers, the family is asking to consider a donation to one of Pete & Wilma’s favorite charities – Holy Cross Mission Center, P.O. Box 543, Notre Dame, 46556 or the Women’s Care Center, 360 N. Notre Dame Ave., South Bend, 46617.

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